Lakers
With a background in brand strategy, I approach copy with the intent of long term brand building. So as an exercise for writing in different contexts, below is how I imagine the tone of voice coming to life for the Los Angeles Lakers.
*Please note that this was purely an exercise in writing & not a paid project.
TONE OF VOICE
One of the keys to successfully building a brand is to establish a consistent tone of voice. To ensure consistency across all platforms and contexts, I find that it is always important to establish guardrails for the copywriter and content creators.
EMAIL BODY COPY
Below: Copy that showcases a member of the South Bay Lakers and the in-game experience with the intent of piquing the curiosity of first-time G League game attendees.
Join us as the South Bay Lakers go head to head with the AC Clippers for a game to claim LA. Get a glimpse of fan favorite Andre Ingram and the rest of the squad in an up close and personal game day experience.
Tip Off: 2:00pm
Location: UCLA Training Health Center
The first 100 attendees will receive a South Bay Lakers giveaway.
Button CTA: SCORE SOME SEATS
EMAIL SUBJECT LINE
Below: Subject and preview copy to get users to click into the emails and view the schedule for the upcoming season.
SUBJECT COPY OPTION 1:
The World is Watching & We’re Ready to Work.
PREVIEW TEXT:
Our 2019-2020 schedule is here.
LAKER GIRLS SOCIAL POST
Below: Copy to recruit dancers for Laker Girl auditions in a way that still feels friendly and approachable.
🚨 CALLING ALL DANCERS 🚨
We’re looking for the fiercest females to join the purple and gold. So come show your stuff and strut in with the supreme confidence only you can own.
We’re ready for you.
🗓: Sunday, July 14
⏰: 1:00pm
📍: UCLA Health Training Center
IN-GAME PA ANNOUNCEMENT
Hey Laker Fans! Show your support for the squad on Snapchat. Cheer them on to keep the Jazz below 100 points and get the chance to snag 2 free tacos from any participating Jack in the Box restaurant. Just scan the QR code on the Jumbotron and let the Lakers take care of the rest.
TAGLINES
Below: Tagline for the 2019 - 2020 season.
