The Blueprint Pack
At Nike, the most fun you’ll get to have as a writer is when you get the opportunity to tag team with some of the most brilliant minds in our industry.
I got tapped to join a team to help name the collection spanning 13 footwear models & got lucky when I landed on The Blueprint Pack. The collection was a nod to the company cofounder Bill Bowerman and his obsession with innovation and performance. Inspired by his sketchbooks, I felt the name of the collection needed to be tied to the how inspiration and innovation is woven into the DNA of the brand and key to the cofounder’s legacy. It never needed to be complicated. It needed to be simple, concise, and easy to understand across the globe.
Having the opportunity to name the collection of footwear that would be laced up by the greatest athletes in the world was a pleasure.
The press release can be found here.
“The Blueprint Pack colorway is inspired by company cofounder Bill Bowerman and his obsession with enabling the best possible athlete performance. Nike designers were inspired by his sketchbooks, and for the Nike Blueprint Pack they created a typography based on his actual notes. Nodding back to the person who created “the blueprint for serving athletes” seemed right as the best in the world head to Paris this summer.”