Serena Williams Last Game

A once in a lifetime opportunity, I was able to craft the consumer-facing copy for Serena’s iconic final game outfit. Known for using her apparel to make bold statements on the court, Serena collaborated with Nike designers to create a one of a kind outfit inspired by her previous wins, ice skaters, and the stars in the sky at the US Open. This lived on the Nike App and informed media comms surrounding the tournament.