#icanbestrong
CREATIVE CHALLENGE: Taking the serious topics of bullying and mental health and turning it into shareable content.
SOLUTION: Reimagining the tone of voice & turning it into sassy, kid-friendly confidence.
RESULT: 174% growth in 3 months.
ENGAGEMENTS
REACH: 1.7 MILLION
ORGANIC REACH: 1.4 MILLION
PAID REACH: 300,000
LIKES: 32,910
SHARES: 25,147
COMMENTS: 1.7K
PHOTOSHOOT PRODUCTION
With A&E's 'Born This Way' cast member John Tucker and the dancers from Straight Up Abilities, a dance company tailored for those with special needs, we took to the streets of LA Arts District and photographed them in front of murals that captured the vibrance of their spirits.
Photographer: Antar Hanif
TESTIMONY
Ashleigh E. Cromer
EXECUTIVE DIRECTOR, BE STRONG GLOBAL
I've had the great pleasure of working alongside Anna for almost two years, her agency manages our social + digital efforts. Anna has been a vital part of the daily management of our national (global) organizations social voice and community growth. She's gifted in many areas and performs all tasks with excellence, her positive outlook and relentless pursuit is something I hold very valuable to our overall team culture and performance.
My deepest gratitude is as a result of her commitment to the cause and willingness to pull from her own story of triumph to connect and be authentic, while not making it about her - has resulted in saving and changing lives together. As a non-profit that's our mission, some say it can't be done with social, it can, it does, as long as you've got the right driver.