#icanbestrong
CREATIVE CHALLENGE: Taking the serious topics of bullying and mental health and turning it into shareable content.
SOLUTION: Reimagining the tone of voice & turning it into sassy, kid-friendly confidence.
RESULT: 174% growth in 3 months.
PHOTOSHOOT PRODUCTION
With A&E's 'Born This Way' cast member John Tucker and the dancers from Straight Up Abilities, a dance company tailored for those with special needs, we took to the streets of LA Arts District and photographed them in front of murals that captured the vibrance of their spirits.
Photographer: Antar Hanif