LeBron 17

Sometimes, in the process of creating, there are casualties along the way. Tasked with crafting copy for a detailed look at the signature shoes tied to some of LeBron’s most iconic career moments, here’s a look at what could’ve been.

The Zoom Era

INTRO

Designed for dominance, the evolution of the LeBron signature sneaker showcased the full spectrum of possibilities on the path to achieving greatness.

LEBRON 1

Inspired by history and built for the bold, the LeBron 1 offered a fusion of Max Air and Zoom Air with hybrid responsiveness to set the foundation for the future of basketball.

LEBRON 2

To support the next step towards greatness for the youngest All Star in NBA history, the LeBron 2 doubled up on durability with a reinforced outsole. In his sophomore season, LeBron smashed standing records and surpassed expectations.

LEBRON 3

Topping leader boards and all-league teams, LeBron secured his first All Star MVP and had the league on lockdown with a lower profile Pebax shell encasing high volume zoom air units for a supportive ride to the top.

LEBRON 4

Forever immortalized in his first finals run and 48 point performance with the Cleveland Cavaliers in Game 5, the fierce competitor’s fourth season was supported by full length zoom for protection and stability to propel him to the next step in his career.

LEBRON 5

Going for glory, the details in the design for the Lebron 5 honored his heritage and journey from his Ohio roots to gold medal greatness.

LEBRON 6

Drawing inspiration from the popular predecessor and iconic Air Force 1, the first time MVP doubled down and double stacked on zoom air units behind clean, simple contours in the LeBron 6.

Visible Air

INTRO

With countless groundbreaking performances and growing speed and dominance, LeBron stunned the sports world with his commitment to achieving championship level excellence.

LEBRON 7

Designed for dominance, the Lebron 7 housed the first full length Air unit built for basketball with stability to support the back to back MVP.

LEBRON 8

A transformative transition in LeBron’s career, the 8th iteration was designed to adapt to increasing demands as he took his talents to South Beach.

LEBRON 9

With design concepts derived from his explosive evolution into a triple threat that could pass, shoot, and drive, the Lebron 9’s battle-ready technology and flywire construction supported the run for the first ring and rise of the King’s regal reign.

LEBRON 10

The ultimate game changer, LeBron secured back to back titles and his 4th MVP award and influenced the evolution towards versatile players and positionless basketball. Inspired by his game-changing abilities, the Lebron 10’s impact protection and stability was produced for the powerful playmakers seeking preservation and performance.

The Podular Era

INTRO

Bent on building an empire forged in competition and fulfilling his boldest promises, LeBron accelerated his game and set in motion one of the most storied careers in sports history.

LEBRON 11

Following a four-year run in Miami, LeBron’s indestructible energy brought back-to-back championships home to Ohio supported by the 11’s faceted foamposite construction and full-length Zoom Air.

LEBRON 12

With full-length larger Zoom Air units built for his dominance, LeBron took the league by storm, hit a career high of 61 points, and became the first player in the finals to lead both teams in points, rebounds, and assists.

LEBRON 13

A design inspired by astronauts, the 13’s Zoom podular platform provided stability and support as LeBron reached new heights and showcased his endless explosive energy with the iconic Game 7 block to secure the 2016 Championship.

LEBRON 14

Built to be battle ready, the 14th iteration adapted, evolved, and advanced with a boot-like construction. Under attack by the most skilled competitors in the game, LeBron doubled down and had the league on lockdown with the first ever triple double finals performance in Game 5 in 2017.

LEBRON 15

Striking a career high in assists per game, LeBron’s generosity showcased his firm focus on game-changing purpose and impact beyond just basketball. Boosted by a refined version of the beloved Air Zoom and Air Max hybrid, the King demonstrated the importance of maximizing the power of every step.

LEBRON 16

Motivated by fierce female forces, the LeBron 16 was shielded by the strongest possible performance knit made to match the strength of the King as he surpassed lifelong hero Michael Jordan in an elite list of All Time scoring leaders.

LEBRON 17

Protected by multi-layered battleknit, the LeBron 17 contains a high tenacity woven base to support the King’s masterful moves as he looks to make magic happen in LA.