#EqualPlay

A start up brand whose mission is to achieve equality on and off the pitch, this is where I found that purpose and personal connection is often one of the biggest motivators behind creating meaningful work. Much like the women Goal Five is advocating for, I had to approach my work as a problem solver. My creative challenge? Establish Goal Five's messaging and provide athletes with the platform to prosper.

#FootballIsFemale

COPYWRITING & COMMUNITY MANAGEMENT

As lead copywriter, I wrote copy for web, social, and email.

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PHOTOSHOOT PRODUCTION

For my very first project as a Digital Producer, I produced very first Goal Five lifestyle photoshoot. We hit 8 locations in less than 24 hours, capturing female soccer players all over the city.

Photographer: Sean Farkas