NIKE
As part of the agency of record for Nike Young Athletes, this is where a young budding strategist was able to tap into her love for culture and sport. A client with a diverse set of needs, tasks included anything from product seeding strategy, coordinating with influencers, identifying marketing opportunities with partners, to producing retail activations.
CREATIVE CHALLENGE: Tapping into a large & robust demographic of children ages 10-12 and speaking their language.
USSC X NIKE
US SPORTS CAMPS (USSC) IS AMERICA'S LARGEST SPORTS CAMP COMPANY AND LICENSED OPERATOR OF NIKE SPORTS CAMPS.
DETERMINED TOP LOCATIONS IN KEY MARKETS AND MARKETING STRATEGIES TO AID NIKE CATEGORIES IN SPEARHEADING PARTNERSHIPS AND IDENTIFYING OPPORTUNITIES.
@NBA KYRIE 4 LAUNCH RECAP
KYRIE 4
1,383 ENTRIES
293 RETWEETS
1,529 LIKES
TOTAL: 3,205
NIKE ICON JERSEY
2,943 ENTRIES
327 RETWEETS
1,901 LIKES
TOTAL:5,171
STRATEGY
KYRIE 3
LEBRON 14
PAUL GEORGE âPGâ 1
PRESTO FLY
ELEVATED PACKAGING
SEEDING STRATEGY
CAMPAIGN TRACKING
LAUNCH RECAPS
RETAIL
Creative challenge: Find a way to seamlessly integrate into the retail space for Nike YA's 2017 back to school campaign.
Solve: a camera built into an interactive Nike branded mirror that lived in key markets for Nike; LA, NYC, MIA.
INFLUENCERS
MUSICAL.LY LIVESTREAMS & IG STORIES FEATURING INFLUENCERS & MUST WIN PRODUCTS OF THE SEASON.
SENT NIKE PRODUCT & PROVIDED RECAP & TRACKING FOR INFLUENCER POSTS.
